Kerala, God’s own country and the most literate state is very unique. The only state which does not have an Urban and Rural division. The GDP of the state is much higher than the national average and the foreign currency remittance to Kerala means a higher purchasing power.

Kerala cannot be ignored by marketeers and should be a location for market research.

The absence of a professionally managed and genuine panel of respondents in Kerala was identified by the promoters of Focus Research. Our fist priority was to ensure a robust sample of respondents who can provide genuine inputs to our clients.